BEN /

BEN, a former telecommunications company in the Netherlands, sponsored Dutch athletes selected for the Winter Olympics in Salt Lake City (2002).
The book, made as a gift for all their subscribers, is a portrait collection of 25 citizens of Salt Lake City, all named Ben and all involved in the preparations for the Olympics.
Production consisted in finding as many Bens as we could find in Salt Lake City, taking care of photography preparations for Dutch photographer Bianca Pilet and the production of the book itself.
The book was accompanied by a print campaign in Dutch magazines.